Originating from the Greek, aesthetics is the term used since classical times for the study of beauty and the nature of the beautiful. The study of aesthetics continues to evolve as social, political, industrial, and technological developments generate new ideas and avenues to present architecture solutions. The ceiling is usually the largest continuous surface in an interior space and creates the first impression of the entire interior design. A visually stimulating ceiling contributes towards an attractive unified appearance. At Saint-Gobain Gyproc India we understand that aesthetics is not just a visual criteria. Sound, touch, and smell, are all important in the creation of "delightful" architecture. It is our constant endeavour to provide products and systems which provide architects and designers with the flexibility of designing visually appealing architecture and en hance the overall appeal of the building design.